England World Cup shirt released but prices continue to soar
Buying a football shirt is becoming almost unaffordable...
England have released their new kit for the upcoming 2026 World Cup, and it’s a classy, stylish design that should prove popular with fans.
What won’t be popular, however, is the price, with a full kit in a kid’s size potentially costing a total of £123.
As reported by BBC Sport, the prices of these shirts and a lot of others have risen above the rate of inflation, meaning it’s really hitting supporters during the ongoing cost-of-living crisis in the UK.
Little wonder that many fans increasingly turn to fake shirts that might not look quite as good, but can cost as little as £10.
England fans hit out at kit costs
Nick Jones, a member of England Supporters Travel Club, said: “I don’t think it comes as a big surprise that they are these prices, and at least international kits last for two years rather than one season like league clubs, so you can say it’s better value for money in that sense.
“But also wages clearly haven’t kept up at the same rate as inflation so it is hitting people’s purses and wallets hard.
“The prices of the kids and toddlers’ kits do surprise me, given they use a fraction of the material, so it does feel like Nike are trying to cream a profit off those ones in particular.”
Things certainly could get very expensive for England fans this summer if they’re also planning on flying out to the tournament in North America.
As well as the usual cost of flights and accommodation, there has been an outcry about the ridiculously high price of match tickets, with the lowest being in the region of £5,000 and some going as high as £12,000.
How to save money at the World Cup
Budgeting will be important for fans making their way to watch this summer’s World Cup, so making use of Wise top up on Eneba could be an ideal solution.
While digital money can be off-putting for some who haven’t used it before, it can actually simplify things when it comes to big spending abroad, where you won’t want to deal with overdrafts, extra fees, or dealing with the stress of losing your wallet on your travels!
At a time when everything feels like it’s getting more expensive and complicated, this is a smoother way of keeping on top of your finances and avoiding over-spending on holiday only to come back to a massive bill at the end of it.